Modern CRM platforms such as help you keep your prospects and customers as the focus of your sales and marketing processes. By actively engaging your prospects and customers with timely offers, your company can do all of the right things to increase revenue. In addition, management gains useful insight for business planning.
Marketing with CRM isn’t about technology, it’s about providing an experience that your customers enjoy and want to do over and over again. By deploying marketing automation tools that sync with your CRM, your marketing and sales teams can better communicate with each other and make more informed decisions about customer/prospect interactions rather than basing decisions solely on a gut feeling. Marketing can then segment targets, develop timely offers and dramatically improve your company’s revenue.
Your customer service teams also need to track their interactions with your customers in the same system your sales and marketing teams use, to ensure a full customer history is easily accessible. By getting to that information easily, your customer service teams can quickly identify which products or services your customers are having a challenge with and address them fast – keeping your customers happy.