“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Returning customers are by far your most important type of customer, as well as maintaining them. A customer who has purchased with you before and
The absolute worst thing that can happen to your emails is to have them marked as spam. This tiny button can tank your email deliverability
Your email list and the way you maintain it is one of the biggest factors affecting your email deliverability. Keeping a clean mailing list and
