“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
User adoption is at the core of Customer Relationship Management success. When it comes to implementing a new CRM system, the number one cause of
Riva and MasterSolve are excited to announce a newly-minted partnership. This partnership allows MasterSolve’s CRM clients to incorporate Riva’s powerful CRM and email integration solution
My favorite stores have always been the ones that know me best. The clothing stores who send me a discount code when they notice I
We have all heard the saying ‘Content is Key.’ It is a motto that most marketers live by churning out monthly, weekly, or even daily
