Marketing Automation allows users to streamline the creation, management, and analysis of campaigns and leads in one place. However, automating and tracking previously manual processes for email, website interactions, events, and other activities such as nurture campaigns, in addition, it prioritizes and efficiently manages leads as they move through the customer lifecycle. Therefore, it helps marketers do more, in less time, with better results.
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Video Transcript
Hi, Stephen Lavoie from MasterSolve here I just want to take a few moments to talk to you a little bit about marketing automation.
For those of you who are not familiar with what it is sometimes, it can seem like an overwhelming thing. So, I just want to break it down a little bit so we can see if we can understand exactly what marketing automation is, then you can decide if it’s right for your business.
As marketers, we juggle lots of different tasks planning messaging events website social media lead generation reporting the list could go on and on. that’s a lot of activities and without the proper tools and processes to support your efforts you’re bound to let something slip.
Marketing automation is designed to help marketers do more in less time with better results. It manages all the leads and campaigns in one place it automates and tracks previously manual processes for email website interactions and events. In addition, it will even prioritize leads and create tasks in the CRM for your salespeople to follow up with.
It helps you measure everything so you can easily see what’s working and how marketing is contributing to your organization’s bottom line. so now that you know what marketing automation is, is it right for your business?
Working with MasterSolve and our clients and prospects I hear firsthand the challenges that marketers are facing. I’m gonna take a moment to discuss some of these challenges and if one or more of these hit home to you, you might want to consider looking at marketing automation to solve these problems.
Some of our customers have really long sales cycles and they find it difficult to stay top of mind with their prospects and customers. Others have found it challenging even to follow up with their prospects who request information from their own website or attend an event that they may have hosted. Then there are also spreadsheets if you find that you’re spending more time in spreadsheets than your accountant then there’s probably a problem.
Campaigns, leads and reporting by spreadsheets this just doesn’t scale and it leaves way too much room for manual error. you may have experienced this where your sales team is asking for more leads or maybe better all five leads. Or on the other side of the experience as a marketer, you might even be really frustrated that the leads you’ve worked so hard on to generate seem to fall into a black hole once they’ve been passed on to sales.
That being said the challenge I hear the most is that individuals and marketing are having a hard time keeping up with all that’s being asked of them. Planning messaging events, website updates, lead generation, social media and reporting.
Marketing automation helps your organization make the most of your time and limited resources. It helps your company generate more qualified leads and helps engage with your prospects and customers, track campaign performance and analyze your results all in one place.
You can make marketing automation as easy or as complex as needed to fit your business needs So don’t be overwhelmed there are lots of tools and resources out there to help you get started or, you could contact MasterSolve and one of our client success team would be happy
to help you figure out the right solution.
Thanks for watching have a great day.
