“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Account-Based Marketing is the latest hot topic. Check out this video to understand the steps you need to take to successfully use this strategy in
In this article, we will discuss warning signs that your company needs a CRM. We get stuck our ways thinking things are fine the way
It’s Valentine’s Day and love is in the air. It’s the perfect time to make a love connection of your own; between your sales team
Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media
In recent years, CRM pipelines have come front and center becoming essential tools in the sales process and in many cases serving as the foundation
