“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
In the year 2020, it is undeniable that Account-Based Marketing Trends is the strategy at the top of every marketer’s mind. Its popularity has been
What is Customer Relationship Management (CRM)? It is simply a piece of software used for managing all of your company’s relationships and interactions with customers
What is ABM & Why Does It Matter? Account-Based Marketing is simply a strategy that allows marketers to direct their marketing resources toward a specific
Whether we’re talking about AI in sales, AI in customer experience, or AI in CRM, this science is now part of daily business life. Artificial
