“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
The landscape of marketing is changing. It’s becoming more essential and customer-centered as marketers increasingly turn to Inbound Marketing. It is cheaper than most traditional
Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead
The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. But their needs
There is a school of thought surrounding customers and what they want from a company. It’s called Customer Success. Rather than focusing on metrics like
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
Inbound Marketing and Outbound Marketing. Most people don’t know the difference between them and that they yield wildly different results. Outbound marketing has certainly been
