Companies are changing the way they think about their customers.
Now, instead of focusing just on customer support, they are looking toward customer success. Instead of addressing your customers reactively, businesses should think more long-term by being proactive.
In other words, instead of just answering emails, phone calls and complaints you should become your customers’ partner and use your products and/or services to assist them in achieving their goals. As a result, you provide your customers with much more value and contribute to their customer success to keep them coming back to you for future purchases.
Let’s take a look at the Customer Success Formula: