“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Having and using a CRM does not mean that your organization is customer-centric. In order to be customer-centric, an organization must transform the way it
CRM (customer relationship management) systems are packed full of features that improve sales workflows and sales team effectiveness. For example, CRMs can help you automate
Gaining buy-in and commitment from your executive leadership team for CRM implementation is critical in whether the investment will succeed. A lack of leadership support
Karpel Solutions is a business and government solutions provider. They use Sugar Sell and Sugar Market to provide IT services and support. After working with MasterSolve, Karpel’s SugarCRM and Sugar Market platforms now sync more effectively and their marketing team is able to create flawless marketing assets with ease.
If your organization is thinking of investing in your first CRM or planning to move to a new one, it’s essential to weigh the benefits
