“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Technology plays a critical role in optimizing customer experience (CX). This is important because organizations that provide excellent customer service throughout the entire customer life
You are more likely to achieve your business goals by correctly aligning your CRM to those goals. But how can you align them properly? This
The average CRM return on investment is $8.71 for every dollar spent. But is this a realistic number that most organizations can expect to attain? To
Technology is an essential building block for any customer experience strategy. Unfortunately, technology can often feel like a roadblock to productivity when internal tools don’t
The quality and accuracy of your customer data can make or break your customer experience. The better your data, the better positioned you are to
Customer experience is one of the most impactful competitive advantages you can have and it’s a great way to stand out in your industry. Unfortunately,
It’s not enough just to create a customer experience strategy; you need to put it to use to reap the benefits. Use this guide to gain organizational moment to improve and optimize your customer experience strategy
Customer relationship management (CRM) can produce a significant return on investment over time. However, your organization must have a complete understanding of all CRM implementation
A Toronto-based marketing agency increased user adoption to 80% and reduced operational costs by over $130,000 per year with MasterSolve’s CRM Optimization services.
