“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
With the global pandemic shutting down entire nations, you may think that the manufacturing industry is on the edge of disaster. However, the manufacturing sector
Transformed by digitization, the manufacturing industry is changing how manufacturers design, produce, use, maintain, and transform supply chains and factories’ processes, operations, and energy footprint.
Healthy CRM data is essential for the efficiency of your teams. However, it can become outdated as data grows, resulting in a higher number of
How do you prioritize CRM projects? Some organizations try to “eat the frog first,” tackling the most complex or challenging projects, hoping it will generate
Implementing a CRM software tool is a great way to improve organizational efficiency. However, you may still experience challenges with user adoption despite most CRMs
This webinar was originally presented at Practically Genius, a Formstack event. The video showcases what your property management resident portal could look like with Salesforce and Formstack.
Creating seamless business processes that always deliver takes a lot of organizational prowess. But businesses can achieve these goals by leveraging all the benefits of
The CRM industry has always changed rapidly, and it will change even more quickly in the years to come. From new CRM features like predictive
With more and more organizations investing heavily in online services, AI-driven technologies, and self-service digital solutions, prioritization around operational efficiency and user experience has never
CRM complexity has grown over the years. It’s not easy keeping up with training, certifications, best practices, new features, strategic alignment, or the myriad of
