There is a school of thought surrounding customers and what they want from a company. It’s called Customer Success. Rather than focusing on metrics like how many deals you close and how many calls you make instead focus on developing, maintaining, and strengthening relations with your customers to keep customers engaged with your brand. With…

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My favorite stores have always been the ones that know me best. The clothing stores who send me a discount code when they notice I haven’t shopped in a while or my favorite takeout place that already knows my name and my usual order before they even pick up the phone. Even down to my…

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