“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
When setting out to buy your first CRM or upgrade to a more robust CRM platform, there are many things to consider. You must, of
The success of a CRM implementation depends greatly on how well end-users are trained and how well they adopt the new technology. Investing in CRM
Customer relationship management (CRM) can produce a significant return on investment over time. However, your organization must have a complete understanding of all CRM implementation
Having and using a CRM does not mean that your organization is customer-centric. In order to be customer-centric, an organization must transform the way it
Sales has long been regarded as a numbers game. The more prospects you pump into your sales pipeline, the higher your chances of closing a
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
Marketing has the power to revolutionize companies everywhere and has become an essential part of the modern-day business. But it has changed the way we
Do you feel like you’ve done everything right but you still aren’t getting the marketing results you were hoping for? Are you finding it difficult
Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead
Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be
