Marketing has the power to revolutionize companies everywhere and has become an essential part of the modern-day business. But it has changed the way we see consumers and the way that we interact with them. Today, every marketer is looking for the next big thing, the next great strategy, the next money maker. However, in…

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Do you feel like you’ve done everything right but you still aren’t getting the marketing results you were hoping for? Are you finding it difficult to achieve your marketing goals? Don’t worry, you are not alone. But the sentiment is actually quite common with many executives who identify a lack of an effective strategy as…

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The Formula for Customer Success

Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead of addressing your customers reactively, businesses should think more long-term by being proactive. Help Achieve The Customers Goals In other words, instead of just answering emails, phone calls, and complaints…

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Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be further from the truth, customer experience will be shaping the way all companies deal with customer relationships for years to come. If this is your first time hearing about it…

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The transition for MasterSolve to shift from an office-based culture to a remote work environment was largely turn-key. In this video, we decided to share 5 ways we were able to make working from home in a pandemic as seamless as possible Digital Communications As an example, at MasterSolve we use Whereby & Zoom to…

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Last summer SugarCRM rolled out their 3 pillars. These were to be the core tenets upon which they would build their value proposition and differentiation. Recently these pillars were updated to include a 4th pillar “lifetime commitment to customers”. It has long been thought that Customer Relationship Management (CRM) is dying and on it’s way…

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