Last summer SugarCRM rolled out their 3 pillars. These were to be the core tenets upon which they would build their value proposition and differentiation. Recently these pillars were updated to include a 4th pillar “lifetime commitment to customers”. It has long been thought that Customer Relationship Management (CRM) is dying and on it’s way…

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What is Customer Relationship Management (CRM)? It is simply a piece of software used for managing all of your company’s relationships and interactions with customers and potential customers. However, CRM is not a tool or software it’s a behavior. But the question becomes are you managing them well? Let’s break down customers, relationships, and management…

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It’s Valentine’s Day and love is in the air. It’s the perfect time to make a love connection of your own; between your sales team and your CRM that is. Sales teams are “people” people. They crave human interaction and have little interest in most software. As a result, getting them on board with your…

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In recent years, CRM pipelines have come front and center becoming essential tools in the sales process and in many cases serving as the foundation on which a business’s success is built. CRM Pipelines allow you to see exactly where each of your leads are in the pipeline as they move through the sales process.…

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Technology trends come and go but CRM is standing the test of time. CRM or customer relationship management is a powerful tool that has become an essential partner to sales teams everywhere. It helps sales reps stay on top of their customers by organizing and analyzing customer data. If you choose the right CRM platform…

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