What is Customer Relationship Management (CRM)? It is simply a piece of software used for managing all of your company’s relationships and interactions with customers and potential customers. However, CRM is not a tool or software it’s a behavior. The question becomes are you managing them well? Let’s break down customers, relationships, and management to…

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Account-Based Marketing is the latest hot topic. Check out this video to understand the steps you need to take to successfully use this strategy in your marketing efforts. Video Transcript Hello, my name is D’Andre Davis-Taylor and I’m the marketing coordinator at MasterSolve. In this video, I want to talk about ABM or Account-Based marketing.…

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In recent years, pipelines have come front and center becoming essential tools in the sales process and in many cases serving as the foundation on which a business’s success is built. Pipelines allow you to see exactly where each of your leads are in the pipeline as they move through the sales process. Further to…

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Technology trends come and go but CRM is standing the test of time. CRM or customer relationship management is a powerful tool that has become an essential partner to sales teams everywhere. It helps sales reps stay on top of their customers by organizing and analyzing customer data. If you choose the right CRM platform…

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With billions of users worldwide, social media can be a great platform to share your message. But with so many users comes a lot of extra noise. So how do you rise above and grab your audience’s attention? Take a look at the above video to learn a few tips on keeping your brand’s message…

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