The new year is almost here and the ever-changing landscape of the internet is evolving once again. Similarly, social media is evolving. From new social platforms to changing behaviors, let’s take a look at some of the trends you can expect from social media in the coming year. Streamline Your Content The internet is overrun…

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Imagine how much easier it would be to work when every department is interconnected. You have all of their data and information right at your fingertips, allowing you to make informed decisions faster than you would before. A Customer Relationship Management system, or CRM for short allows you to do just this. It helps you…

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Whether content should be gated or not is one of the biggest debates that has been raging for years in the marketing community. Should you ask for simple contact information in exchange for the content you are offering? The contact information like the visitor’s name, email address, and phone number. While the argument for whether…

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Webinars are one of the most important items in the marketing toolkit. They are used to educate a captured audience of customers on an easy and convenient platform. Not only do they provide rich content, but webinars can be leveraged throughout the entire customer journey. Webinars are a great way to generate new leads while…

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One tedious task of the workplace is the phone call. For some, this is a great chance to connect with customers and really give them a personalized outlook of your business and how you operate. At MasterSolve, we really value the opportunity to connect with prospects over the phone and proactively assess their current situation.…

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