“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
The biggest takeaway from SugarCRM’s Sales Kick off was the release of the CRM and Sales Impact Report. Unfortunately, the report results are not that
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing
The way we work has changed over the past few months. COVID-19 is forcing us to adopt enhanced technological solutions such as automated processes and
The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. But their needs
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
SugarCRM features a program throughout the year called “partner spotlight” where for two weeks one SugarCRM partner is given time to shine. Therefore, the selected
In the year 2020, it is undeniable that Account-Based Marketing Trends is the strategy at the top of every marketer’s mind. Its popularity has been
Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media
Some things are just better together. Customer relationship management (CRM) and customer support software make a great couple. They complement each other, make the other’s
Improving your customer support with your current CRM is essential to keeping your customer base happy which leads to a successful business. Build a top-notch
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