Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.

Blog

Should Chatbots Be a Part of Your Brand Strategy?

It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing

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Blog

What is Marketing Automation?

Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media

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