It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing costs.  Moreover, chatbots are no longer simple, limited programs unable to understand human behaviour. With the rise of artificial intelligence (AI), they are quickly evolving into highly sophisticated conversation systems.  As the world embraces this technology, there are several questions to…

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Not every CRM is created equal, and it is important that any vendor attempting to sell you something focuses on what you need rather than pushing everything and anything that they want onto you. Every month thousands of global organizations renew their CRM licenses and before you renew, first consider if your CRM vendor is…

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The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. But their needs should be the central focus of your business. What is CRM? A customer relationship management tool or CRM is centered around the customer. It stores organize and analyzes customer data…

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With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing are not enough. Gone are the days where you could just rely on annual contracts to lock in your customers, now you need more to sustain growth. But how does…

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SugarCRM features a program throughout the year called “partner spotlight” where for two weeks one SugarCRM partner is given time to shine. Therefore, the selected SugarCRM Elite Implementation Partner can show off the newest content of their choices. For example, a whitepaper, a case study, a blog post, or an upcoming event. In addition, MasterSolve…

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