Not every CRM is created equal, and it is important that any vendor attempting to sell you something focuses on what you need rather than pushing everything and anything that they want onto you. Every month thousands of global organizations renew their CRM licenses and before you renew, first consider if your vendor is working…

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Here Are 5 Reasons to Consider a CRM The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. Their needs should be the central focus of your business. As it suggests in the name, a customer relationship management tool or CRM is centred…

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With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing are not enough. Gone are the days where you could just rely on annual contracts to lock in your customers, now you need more to sustain growth. But how does…

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SugarCRM features a program throughout the year called “partner spotlight” where for two weeks one SugarCRM partner is given time to shine. Therefore, the selected SugarCRM Implementation Partner can show off the newest content of their choices. For example, a whitepaper, a case study, a blog post, or an upcoming event. In addition, MasterSolve a…

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Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media posts on multiple platforms or even sending out email blasts to leads. These activities are time-consuming, and marketers may have other priorities than just solely completing these tedious tasks. But…

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