The CRM industry has always changed rapidly, and it will change even more quickly in the years to come. From new CRM features like predictive analytics and sentiment analysis to new security standards, organizations need to stay on top of CRM management and optimization if they want to drive their business forward.
But, with limited internal CRM resources, that’s easier said than done.
The Problem With In-House CRM Management
Managing a CRM is a time-consuming and cumbersome process that doesn’t always reach the top of the company to-do list.
CRM success depends largely on the capabilities and knowledge of those administering it. And unfortunately, most organizations don’t have the ability to hire a full-time CRM administrator.
We commonly find that sales, marketing, or operations employees get tasked with CRM management in addition to everything else on their plate. And, more often than not, this part-time CRM administrator doesn’t have the time or know-how to configure the CRM deeply, understand best practices, keep current with product training and certifications, and more.
The bottom line? Many organizations are not getting the CRM ROI that they expect. The truth is, optimizing a CRM takes an entire team of experts—it’s not just a one-person job.
The Cost of In-House CRM Management
For a CRM to truly aid in strategic growth, organizations need a strong team of experts dedicated to continually optimizing the system. This team would typically include the following roles:
| Team Role | Average Salary from glassdoor.com |
| CRM Administrator | $95,639 |
| Business Analyst | $75,879 |
| Solutions Architect | $127,040 |
| Software Developer | $96,095 |
| Strategy Consultant | $109,120 |
| CRM Support Consultant | $57,860 |
| Combined Salaries: | $561,633 |
Unfortunately, not many companies have an additional $500,000 to spend each year on CRM management and optimization. The good news is that a different approach exists that doesn’t require such a significant lift from an internal team.
A Different Solution For CRM Success
MasterSolve has been serving clients for more than six years, and in that time, we have accumulated a wealth of CRM experience and knowledge. We now bring this expertise to our clients in a monthly, consultant-led CRM Success Program: MasterPlan.
MasterPlan provides clients with access to a fully-stacked team of CRM experts at an affordable, fixed monthly price (get your free quote now)!
The program provides clients with strategic consulting to align their business needs, goals, and objectives with their CRM—ensuring all departments and processes factor into CRM optimization.
Wouldn’t it be nice if you could cross off your backlog of CRM to-dos? Especially while accelerating CRM time-to-value and boosting CRM ROI?
To learn more about our monthly service, check out the MasterPlan page today.
