“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
How do you prioritize CRM projects? Some organizations try to “eat the frog first,” tackling the most complex or challenging projects, hoping it will generate
With original data and actionable insights, this agility playbook will help enterprise businesses stay ready, no matter what comes next. In the past year, everything
How mature are your departmental and organizational processes? By reviewing the maturity level of your processes, you will understand which methods need to be developed or improved before you implement a new CRM system.
Technology is an essential building block for any customer experience strategy. Unfortunately, technology can often feel like a roadblock to productivity when internal tools don’t
The quality and accuracy of your customer data can make or break your customer experience. The better your data, the better positioned you are to
Customer experience is one of the most impactful competitive advantages you can have and it’s a great way to stand out in your industry. Unfortunately,
It’s not enough just to create a customer experience strategy; you need to put it to use to reap the benefits. Use this guide to gain organizational moment to improve and optimize your customer experience strategy
