Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.

eBooks, Guides, & More

CRM Project Prioritization Tool

How do you prioritize CRM projects? Some organizations try to “eat the frog first,” tackling the most complex or challenging projects, hoping it will generate

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eBooks, Guides, & More

Process Maturity Self-Assessment

How mature are your departmental and organizational processes? By reviewing the maturity level of your processes, you will understand which methods need to be developed or improved before you implement a new CRM system.

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