When it comes to tracking the effectiveness of your marketing activity, nothing gives you more information than a well thought out lead scoring process. Lead scoring helps your sales and marketing departments identify which leads have the potential to be transitioned from marketing qualified leads (MQLs) into sales qualified leads (SQLs). If your sales team…

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Our team is excited to announce the unveiling of our new brand image. As a company, we have innovated, evolved, and grown a lot since our founding in 2015. It was time for our brand identity to do the same.  We have carefully considered each aspect of our new identity to ensure it aligns with…

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The landscape of marketing is changing. It’s becoming more essential and customer-centred as marketers increasingly turn to Inbound Marketing. It is cheaper than most traditional marketing methods and marketers report that it is four times more effective. These tactics are also easily deployed through the digital landscape where most customers now prefer to shop. Inbound…

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Social media is a behemoth. But for many people, it has become an essential part of their everyday lives providing people with everything from news, entertainment, shopping, and much more! Below are some Stats & Facts to Help Guide Your Marketing Strategy. However, with over 40% of the world’s population now on social media, it…

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