Comparing Sales & Marketing

Oftentimes people are confused about what sales and marketing do and how their roles differ from each other in an organization. Separately both marketing and sales do important work for businesses but sometimes the tasks they do can overlap.

Distinguishing between sales and marketing can be confusing. At their core, they are both responsible for generating revenue for your company. So, what’s the difference?

Sales and marketing are not the same but rather members of the same family. Not like distant cousins thrice removed but brothers, similar but different and always working together toward the same goal.

"Marketing" is defined as the process or technique of promoting, selling, and distributing a product or service. On the other hand, "sales" is defined as operations or activities that lead to the selling of your goods and services.

Let’s look at how sales and marketing compare and contrast.

One thing both roles can relate to the use of customer relationship management (CRM) software to improve their work.

It is not only important that you have two distinct sales and marketing teams, but it is vital that they align! The easiest way to do that is to get everyone working together on the same platform. That’s where a comprehensive Customer Relationship Management (CRM) platform comes in handy.

CRM software has several tools that benefit both the marketing and sales departments:

CRM Marketing Tools	CRM Sales Tools
Conversion rate tools SEO tools Project management tools Data reporting Content creation tools	Meetings tool Documents tools Invoicing tools Email management Order management tools

An intuitive CRM system will help your sales and marketing teams work together more efficiently. It will keep prospects organized, share data between the teams and help them to interact more easily while working toward their goals.  

If you want to learn how more about how CRM systems can help your Sales and Marketing efforts fill out the form below to talk to one of our CRM experts!

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About MasterSolve

MasterSolve is a business and technology consultancy with offices in Toronto, St. Louis and Montreal. We are your trusted business partner with expertise in Customer Relationship Management (CRM) and Marketing Technology (Martech) solutions. We live and breathe CRM and process improvement, we use a combination of best practices and common sense to help you find, implement and support, the software and technology you need to run your business and meet your goals.