Importance of Customer Experience

The past year has certainly been an eye-opener for companies on the importance of customer experience (CX). While customer journeys grow in complexity, customer expectations have never been higher. Today’s customers, empowered with technology, expect efficient, convenient and personalized interactions across every channel. Brand loyalty is no longer based on price and the quality of…

Read More

When it comes to tracking the effectiveness of your marketing activity, nothing gives you more information than a well thought out lead scoring process. Lead scoring helps your sales and marketing departments identify which leads have the potential to be transitioned from marketing qualified leads (MQLs) into sales qualified leads (SQLs). If your sales team…

Read More

The recent digital transformation, which continues to gain momentum, would not be possible without cloud computing for business. Since the beginning of the pandemic, business leaders have had to quickly adapt to a new work reality involving teleworking and systems dedicated to online communications. For many companies, remote work has become a crucial model to…

Read More

It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing costs.  Moreover, chatbots are no longer simple, limited programs unable to understand human behaviour. With the rise of artificial intelligence (AI), they are quickly evolving into highly sophisticated conversation systems.  As the world embraces this technology, there are several questions to…

Read More

As face-to-face customer interactions become increasingly rare, it’s important to stay connected with your customers and put all the right tools and processes in place to ensure customer success. By keeping an eye on your customer success metrics, you allow your organization to gain valuable insight to maintain profitable, long-lasting relationships with your customers.  What…

Read More
Mobile Chatbot

It’s no secret that keeping customers happy is the key to any successful business. But as new technologies empower customers in their decision-making and transform how they interact with brands, you’ll need more than competitive pricing and quality products to gain their loyalty. In today’s world, it’s all about customer experience (CX). A 2018 study…

Read More