How to Clean Your CRM Data
Healthy CRM data is essential for the efficiency of your teams. However, it can become outdated as data grows, resulting in a higher number of
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Healthy CRM data is essential for the efficiency of your teams. However, it can become outdated as data grows, resulting in a higher number of
CRM complexity has grown over the years. It’s not easy keeping up with training, certifications, best practices, new features, strategic alignment, or the myriad of
So what’s the secret of ensuring that your CRM system is adequately aligned to your organization’s business strategy, maximizing its long-term value? The answer is
In a constantly changing environment, staying competitive is a huge task. Customers’ needs and preferences change quickly. Coupled with emerging technologies like machine learning, artificial
St. Louis, MO, September 7, 2021 – MasterSolve, a CRM and digital transformation consulting firm, today announced that it has received distinction as a Salesforce
When setting out to buy your first CRM or upgrade to a more robust CRM platform, there are many things to consider. You must, of
Memorable customer experiences do not happen by luck. Think about an outstanding customer experience you have recently had. This positive experience was only possible due
The average CRM return on investment is $8.71 for every dollar spent. But is this a realistic number that most organizations can expect to attain? To
Technology is an essential building block for any customer experience strategy. Unfortunately, technology can often feel like a roadblock to productivity when internal tools don’t
The quality and accuracy of your customer data can make or break your customer experience. The better your data, the better positioned you are to