“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Technology is an essential building block for any customer experience strategy. Unfortunately, technology can often feel like a roadblock to productivity when internal tools don’t
The quality and accuracy of your customer data can make or break your customer experience. The better your data, the better positioned you are to
Customer experience is one of the most impactful competitive advantages you can have and it’s a great way to stand out in your industry. Unfortunately,
It’s not enough just to create a customer experience strategy; you need to put it to use to reap the benefits. Use this guide to gain organizational moment to improve and optimize your customer experience strategy
Having and using a CRM does not mean that your organization is customer-centric. In order to be customer-centric, an organization must transform the way it
Karpel Solutions is a business and government solutions provider. They use Sugar Sell and Sugar Market to provide IT services and support. After working with MasterSolve, Karpel’s SugarCRM and Sugar Market platforms now sync more effectively and their marketing team is able to create flawless marketing assets with ease.
If your organization is thinking of investing in your first CRM or planning to move to a new one, it’s essential to weigh the benefits
GN Thermoforming Equipment is a leading manufacturer of high-quality plastic packaging and they use Sugar Sell to manage their business. After working with Mastersolve, GN was given the tools to input all customer feedback and technical inquiries in one place. This standardized processes and removed inefficiencies, saving GN time and money.
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
Elliott Matsuura Canada Inc. is a manufacturing company that uses Sugar Sell and Sage 300 to supply their customers with machine tools for metal cutting and fabrication. MasterSolve tailored Elliott Matsuura’s CRM system to provide them with robust reports on activities and visits and optimize their system to help sales reps save time on data entry.
