“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
CRM complexity has grown over the years. It’s not easy keeping up with training, certifications, best practices, new features, strategic alignment, or the myriad of
In an ideal world, you should aim at solving customer issues on the first contact. However, to stay real, a 100% first-contact resolution rate is
So what’s the secret of ensuring that your CRM system is adequately aligned to your organization’s business strategy, maximizing its long-term value? The answer is
You may have heard the adage, “Customers are the lifeblood of any business.” They supply businesses with revenue which enables them to grow, prosper, and
Finding new customers is challenging. You have to actively search the market, stay up to date with recent trends and perfect your existing processes. Sadly,
How mature are your departmental and organizational processes? By reviewing the maturity level of your processes, you will understand which methods need to be developed or improved before you implement a new CRM system.
St. Louis, MO, September 7, 2021 – MasterSolve, a CRM and digital transformation consulting firm, today announced that it has received distinction as a Salesforce
When setting out to buy your first CRM or upgrade to a more robust CRM platform, there are many things to consider. You must, of
If you work in the real estate industry, the chances are that you’re using a CRM to improve your workflows. The problem? There’s always room
A Toronto-based security software company was using a CRM system and associated technology stack that did not fit their needs or integrate with each other. This led to poor data management, departmental silos, and process inefficiencies.
