“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Having and using a CRM does not mean that your organization is customer-centric. In order to be customer-centric, an organization must transform the way it
Gaining buy-in and commitment from your executive leadership team for CRM implementation is critical in whether the investment will succeed. A lack of leadership support
If your organization is thinking of investing in your first CRM or planning to move to a new one, it’s essential to weigh the benefits
In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays
This month thousands of global organizations will be renewing their CRM licenses. In this recorded webinar, we discuss what questions you should ask before
GN Thermoforming Equipment, based in Chester, Nova Scotia, Canada, is a leading manufacturer of roll-fed thermoformers for the production of high-quality plastic packaging.
Elliott Matsuura Canada Inc. is a value-added supplier of quality machine tools for metal cutting and fabrication.
As Dreamforce TX 2020 comes to a close, we wanted to provide you with a summary of what you may have missed from the event.
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing
If you didn’t have the chance to attend Salesforce’s Dreamforce to you 2020, you missed a hilarious opening from James Corden, inspiring stories of businesses
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