Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.

Videos

Why CRM Implementations Fail

In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays

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Customer Success Story

GN Thermoforming Equipment

GN Thermoforming Equipment, based in Chester, Nova Scotia, Canada, is a leading manufacturer of roll-fed thermoformers for the production of high-quality plastic packaging.

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Customer Success Story

Elliott Matsuura

Elliott Matsuura Canada Inc. is a value-added supplier of quality machine tools for metal cutting and fabrication.

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Blog

Should Chatbots Be a Part of Your Brand Strategy?

It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing

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The Formula for Customer Success
Blog

The Formula For Customer Success

Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead

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