“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays
This month thousands of global organizations will be renewing their CRM licenses. In this recorded webinar, we discuss what questions you should ask before
GN Thermoforming Equipment, based in Chester, Nova Scotia, Canada, is a leading manufacturer of roll-fed thermoformers for the production of high-quality plastic packaging.
Elliott Matsuura Canada Inc. is a value-added supplier of quality machine tools for metal cutting and fabrication.
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing
As face-to-face customer interactions become increasingly rare, it’s important to stay connected with your customers and put all the right tools and processes in place
A 2018 study by PwC reveals that customers are willing to pay up to 16% more for a product or service in exchange for a
There is a trend of buyers seeking out more customer-centric companies to buy from. Consumers want vendors that, hold values similar to their own and proactively solve their problems.
Not every CRM is created equal, and it is important that any vendor attempting to sell you something focuses on what you need rather
Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead
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