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There is a trend of buyers seeking out more customer-centric companies to buy from. Consumers want vendors that, hold values similar to their own and proactively solve their problems.

Not every CRM is created equal, and it is important that any vendor attempting to sell you something focuses on what you need rather than pushing everything and anything that they want onto you. Every month thousands of global organizations renew their CRM licenses and before you renew, first consider if your vendor is working …

Do you feel like you’ve done everything right but you still aren’t getting the marketing results you were hoping for? Are you finding it difficult to achieve your marketing goals? Don’t worry, you are not alone. The sentiment is actually quite common with many executives who identify a lack of an effective strategy as the …