Selecting a Social Media Platform: Where to Start

It is in general knowledge that forming an online presence for your business is the inevitable element for developing excellent customer relationships, increasing brand viewership, and pushing conversions. But where to even begin, right? What are these Twitters, Facebooks, and Instagrams that the kids are using nowadays? Let’s break down how you can get started.

The Breakdown

There is a type of social media platform geared to “everyone,” but really narrowing down on the most effective ones will provide the best results. With the help of The Marketing Girl, we simplified the process of selecting a platform through addressing the Four M’s.

  • Marketing Goals. When developing content or advertising material, you don’t want to dive right in without any analysis of yourself. What is your mission or key message that you want to push to your customers? Select a platform that allows you to emphasize and highlight your branding strategy easily.
  • Market Fit. Think about your ideal customer who wants to buy your product/service. Who are they and what platforms do they use frequently? These will be the people looking at your content after all. Also, consider the industry that you operate in. What is your competition doing? Take a look at how they deliver content or advertise to their clients and the platforms they use.
  • Measurable/Trackable. Does the platform have analytical elements that can identify whether your actions online have been effective
  • Matches Cost/Management Expectations. Do you have the resources in place to actually manage one or more social media platforms? Are advertising costs on these platforms reasonable to your business’ budget?

Which Platform to Pick

After thinking of the above questions, now comes the fun part, picking the actual social media platform(s)! Some platforms have greater advantages to your business over others. I just wanted to share a few key points from A Medium Corporation to outline the best elements about four main platforms:

Facebook, the ‘ol reliable. Who doesn’t use Facebook or at least not have - an account?

  • Large reach potential.
  • Biggest demographic from 25-34 years old, however older individuals are also present!
  • Longer post character limit and livestream potential.
  • Ability to perform targeted advertisements.

Instagram, the image-sharing giant.

  • Potential for more personal, “behind-the-scenes” stories and livestreams.
  • Hashtags can be followed by users.
  • More visual-based than written.
  • Younger demographic, majority between 18-29 years old.
  • Connectivity to Facebook, which creates an integrated advertising experience.

Twitter, the updater.

  • Post character-limit allows for quick updates.
  • Easy engagement with customers.
  • Demographics centralized around 18-29 and 50-64 age segments.
  • Real-time marketing potential.
  • Platform has advertising capability.

LinkedIn, the businessman.

  • More B2B oriented and in a professional setting.
  • Advertising capability.
  • Older demographic within the 30 to 64 age bracket.
  • Potential to post longer pieces and share content from the brand website.

Hopefully with the questions and information above it was a helpful introduction to start thinking about selecting a social media platform(s). Think of any potential platforms you could choose that fits best with your business? Next, is actually maintaining and managing these systems. Find out how you can best maximize your productivity and sales customer relationship management with a SugarCRM integration combined with the Act-On marketing automation add-on to optimize your social media! Take me there!

About Us
MasterSolve is a business and technology consultancy with offices in Toronto, Ontario and St. Louis, Missouri.  We are your trusted business partner with expertise in Customer Relationship Management (CRM) and Marketing Technology (Martech) solutions. We live and breathe CRM and process improvement, we use a combination of best practices and common sense to help you find, implement and support, the software and technology you need to run your business and meet your goals.
If you are looking for technology and business processes improvement to help you propel your business toward success, give us a call today!

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Cassie Arndt

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About MasterSolve

MasterSolve is a business and technology consultancy with offices in Toronto, Ontario, and St. Louis, Missouri.  We are your trusted business partner with expertise in Customer Relationship Management (CRM) and Marketing Technology (Martech) solutions. We live and breathe CRM we use a combination of best practices and common sense to help you implement and support, the software and technology you need to run your business and meet your goals.

If you are looking for technology and business processes improvement to help you propel your business toward success, give us a call today!