With billions of users worldwide, social media can be a great platform to share your message. But with so many users comes a lot of extra noise. So how do you rise above and grab your audience’s attention?
Take a look at the above video to learn a few tips on keeping your brand’s message powerful and staying relevant in the social media crowd.
Hello, my name is D'Andre Davis-Taylor and I'm the marketing coordinator at MasterSolve. In this video I want to discuss social media marketing. Whether you're looking to connect with new potential leads promote content or engage with your existing customers social media is no longer just a nice-to-have.
There are now a staggering 2.3 billion social media users worldwide which makes it a great platform to share your message to your audience but how do you rise above the noise and grab the attention of your audience? First remember that not all channels are created equal, everything from the frequency of posts to the tone should vary by platform. While you should always be professional there's no rulebook for the tone.
There should be A range with Twitter being the most casual and LinkedIn the most formal. Once you've figured out how to post, your next decision is to figure out what to post. To ensure you have the most success you should make sure you have a lot of variety in your posting. Your plan should include curating content from thought leaders, promoting your blogs and other assets and inviting people to webinars or events. Mention influencers and use hashtags with Twitter or Facebook to expand your reach.
And, don't forget to look for other ways to engage with your audience. Many networks like LinkedIn allow users to join groups based on certain interests. Becoming an active member in relevant groups or inserting yourself in conversations is a great way to get your message in front of the right audience. As powerful as your brand's social media presence can be it's no match for the power of your employees spreading your message or reaching a broader audience with paid advertising.
With some basic set up you can track these programs and see for yourself the impact that they have on generating new leads. Social media should never just be a set it and forget a system, you need to stay on top of changes so you can adjust accordingly.
The faster you react to changes in social media the easier it is to stay relevant and rise above the noise thank you for watching this video and I hope to catch you in the next one!
MasterSolve is a business and technology consultancy with offices in Toronto, St. Louis and Montreal. We are your trusted business partner with expertise in Customer Relationship Management (CRM) and Marketing Technology (Martech) solutions. We live and breathe CRM and process improvement, we use a combination of best practices and common sense to help you find, implement and support, the software and technology you need to run your business and meet your goals.