Marketing Automation Success Through the Funnel
Sugar Market is transforming how mid-sized marketing teams reach audiences and measure success throughout the buyer journey. Attract more visitors to your website and gain visibility into how they interact with digital assets. Capture leads by creating conversion-focused landing pages, emails and forms with intuitive, drag-and-drop builders. You can qualify those leads with multi-step nurture campaigns and sophisticated lead scoring models. Leverage your marketing automation platform to drive alignment with sales by handing off only the most qualified leads. With Sugar Market, you can easily uncover which tactics are working — and where improvements are needed — to refine campaigns and constantly deliver results. It’s the all-you-need marketing automation solution built to work for you.
Attract and Track Visitors
DRIVE INBOUND TRAFFIC AND UNDERSTANDENGAGEMNT
Sugar Market’s suite of search, social and SEO tools helps bring visitors to your site and uncovers who those visitors are. Manage all of your social media marketing, paid search advertising and SEO auditing efforts from within a single platform.
Sugar Market tracks prospect engagement across channels and records it in an easy-to-interpret buyer journey view so you can understand your most influential campaigns and engaging content.
Create Killer Campaigns
LEVERAGE POWERFUL EMAIL MARKETING FEATURES
Reach potential buyers and customers with simple-yet-sophisticated email marketing tools. Sugar Market revolutionizes the way marketers can create emails by offering templates, drag-and-drop builders and a code-your-own option with lots of flexibility. Send a single email campaign or create multi-stage nurtures. Either way, you can rest assured it’s reached your recipient with sender reputation management and deliverability testing features.
Nurture Prospects and Accelerate Revenue
STAY IN FRONT OF PROSPECTS AND CUSTOMERS
Nurture marketing helps you move prospects through the funnel more efficiently than with traditional email marketing. Target prospects based on where they are in the buyer’s journey and serve up relevant content that speaks to specific criteria, such as industry or actions. Nurture campaigns help keep your brand top-of-mind while a prospect is conducting research and looking to make a purchase decision. You can also nurture existing customers to drive adoption of a platform, promote a service or increase customer loyalty. Easily set up automated emails based on different rules such as demographic information web activity, interests and more.
Analyze Performance and Visualize Results
BRING YOUR DATA TO LIFE WITH INTERACTIVE DASHBOARDS
Fully interactive dashboards allow you to easily build and source data from any of your marketing initiatives. Drill into colorful, organized charts to get deeper insights on the fly. Powerful filters give you ultimate flexibility to refine your dashboards and create new views easily. All dashboards are completely mobile responsive, giving you access to results, anywhere, anytime.