“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Implementing a CRM software tool is a great way to improve organizational efficiency. However, you may still experience challenges with user adoption despite most CRMs
In a constantly changing environment, staying competitive is a huge task. Customers’ needs and preferences change quickly. Coupled with emerging technologies like machine learning, artificial
The success of a CRM implementation depends greatly on how well end-users are trained and how well they adopt the new technology. Investing in CRM
