Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.


CRM Implementation Costs to Consider

Customer relationship management (CRM) can produce a significant return on investment over time. However, your organization must have a complete understanding of all CRM implementation

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Customer Success Story

SiteLock, LLC

Sitelock had been using a very limited CRM platform. It did not allow them to do everything they wanted to do—it wasn’t future-proof, it had bad usability, and it couldn’t integrate with the tools they used internally. They turned to MasterSolve for help.

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Videos & On-Demand Webinars

Why CRM Implementations Fail

In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays

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