“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Customer relationship management (CRM) can produce a significant return on investment over time. However, your organization must have a complete understanding of all CRM implementation
SiteLock is a high-tech security company that uses Sugar Sell and Sugar Market. After working with MasterSolve, SiteLock was able to migrate 300+ users, 7 million accounts & contacts, and 14 million subscribers from their legacy CRM.
Gaining buy-in and commitment from your executive leadership team for CRM implementation is critical in whether the investment will succeed. A lack of leadership support
In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays
