“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Creating seamless business processes that always deliver takes a lot of organizational prowess. But businesses can achieve these goals by leveraging all the benefits of
CRM complexity has grown over the years. It’s not easy keeping up with training, certifications, best practices, new features, strategic alignment, or the myriad of
So what’s the secret of ensuring that your CRM system is adequately aligned to your organization’s business strategy, maximizing its long-term value? The answer is
In order to secure approval and a budget for a CRM, you need to create a business case. A CRM business case defines the return
Still looking for the perfect Customer Relation Management (CRM) tool for sales management? It can be challenging when there are many platforms to choose from
The success of a CRM implementation depends greatly on how well end-users are trained and how well they adopt the new technology. Investing in CRM
You are more likely to achieve your business goals by correctly aligning your CRM to those goals. But how can you align them properly? This
