There is a school of thought surrounding customers and what they want from a company. It’s called Customer Success. Rather than focusing on metrics like how many deals you close and how many calls you make instead focus on developing, maintaining, and strengthening relations with your customers to keep customers engaged with your brand. With…

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Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be further from the truth, customer experience will be shaping the way all companies deal with customer relationships for years to come. If this is your first time hearing about it…

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What is Customer Relationship Management (CRM)? It is simply a piece of software used for managing all of your company’s relationships and interactions with customers and potential customers. However, CRM is not a tool or software it’s a behavior. The question becomes are you managing them well? Let’s break down customers, relationships, and management to…

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