“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
In an ideal world, you should aim at solving customer issues on the first contact. However, to stay real, a 100% first-contact resolution rate is
Memorable customer experiences do not happen by luck. Think about an outstanding customer experience you have recently had. This positive experience was only possible due
Technology plays a critical role in optimizing customer experience (CX). This is important because organizations that provide excellent customer service throughout the entire customer life
Having and using a CRM does not mean that your organization is customer-centric. In order to be customer-centric, an organization must transform the way it
Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be
