“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Organizations leverage data to enhance their customer experiences. Good quality data is used to guide marketing and sales decisions, help organizations set goals, and control
Customer experience is the most significant competitive advantage you can have as an organization. Without a customer experience (CX) strategy or roadmap, it will be
If your organization is thinking of investing in your first CRM or planning to move to a new one, it’s essential to weigh the benefits
