“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
With more and more organizations investing heavily in online services, AI-driven technologies, and self-service digital solutions, prioritization around operational efficiency and user experience has never
Using sales technology helps sales teams improve close rates, synchronize sales systems, and increase productivity. Unfortunately, most sales teams use traditional strategies and tactics like
https://youtu.be/D69sjMJ0V3gThe integration of your marketing automation platform with your CRM is essential to the alignment of your sales and marketing teams. However, automatically syncing data
