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Adrian Boerstra

Co-Founder & CEO

Whitby, Ontario, Canada


Adrian recalls his younger days (circa 1985) writing short programs in basic on the computers at Radio Shack that could endlessly fill the Tandy monitors with his name.  While his programming skills never evolved much further than "10 print 'Adrian was here', 20 goto 10", his career has found him holding many sales positions at companies such as Pitney Bowes, IBM, SAP (Formerly Business Objects), CA and other small firms.  Having been the benefactor of many CRM implementations with varying degrees of success in his previous organizations, Adrian brings a sales-process focused perspective, paired with deep knowledge of most leading CRM systems.
Adrian Boerstra - CEO - MasterSolve Inc.

Areas of expertise

  • Knowledge of various sales methodologies, Customer Centric Selling, SPIN, Sandler, etc
  • Certified Administrator in SugarCRM, and Salesforce
  • Has led hundreds of CRM Implementations over the past 10 years
  • Adept at translating business objectives into technology solutions

When he's not managing sales workflows and talking Sugar, Adrian can be found singing, and playing the keyboards in his rock band, The Leghorns.  He enjoys walks with his labradoodle and shih-poo, Buster, and Layla.  An avid concertgoer, he's seen New Order, OMD, Erasure, Depeche Mode, ACDC, Guns N Roses, Pearl Jam, U2, Muse, Coldplay, and many others.  He enjoys time with his wife and two boys and loves traveling, music, and fast cars. 

Small Talk

  • Photography
  • His Dogs
  • 80's Synth Pop

What's on his playlist right now?

  • The Bleachers
  • Imagine Dragons
  • Coldplay
  • Muse
  • U2
  • Keane

Contact Details


101 Dundas St. West, Suite 300, Whitby, ON, LIN2M2