Thank You - CRM Audit

The landscape of marketing is changing. It’s becoming more innovative and customer-centred as marketers increasingly turn to Inbound Marketing. It is cheaper than most traditional marketing methods and marketers report that it is four times more effective. These tactics are also easily deployed through the digital landscape where most customers now prefer to shop. Inbound …

Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead of addressing your customers reactively, businesses should think more long-term by being proactive. In other words, instead of just answering emails, phone calls and complaints you should become your customers’ …

The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. Their needs should be the central focus of your business. As it suggests in the name, a customer relationship management tool or CRM is centred around the customer. It stores, organizes and analyzes …

There is a school of thought surrounding customers and what they want from a company. It’s called Customer Success. Rather than focusing on metrics like how many deals you close and how many calls you make instead focus on developing, maintaining, and strengthening relations with your customers to keep customers engaged with your brand. With …

With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing are not enough. Gone are the days where you could just rely on annual contracts to lock in your customers, now you need more to sustain growth. But how does …

Most people don’t know the difference between Inbound Marketing and Outbound Marketing and that they yield wildly different results. Outbound marketing has certainly been more popular up to this point with marketers spending 90% of their efforts on it and only 10% on Inbound. However, it may be time to flip those numbers around. Let’s …

Customer Experience (CX) is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be further from the truth, customer experience will be shaping the way all companies deal with customer relationships for years to come. If this is your first time hearing about …

Throughout the year SugarCRM features a program called “partner spotlight” where for two weeks one SugarCRM partner is given time to shine. The selected partner can show off the newest content of their choice such as a whitepaper, a case study, a blog post, an upcoming event, the list goes on. MasterSolve was chosen to …

Within the last few weeks, the world has changed drastically, and business owners around the planet have had serious decisions to make about how to safely go about daily life. SaaS (software-as-a-service) and cloud-based work solutions are a must. If you have employees that can work remotely, let them.  The transition for MasterSolve to shift …

Last summer SugarCRM rolled out their 3 pillars. These were to be the core tenets upon which they would build their value proposition and differentiation. Recently the pillars were updated to include a 4th pillar "lifetime commitment to customers". Due to this, now more than ever is a relevant time to analyze these pillars to …

User-adoption is the most vital piece in any new software deployment. Whether it has been a few days, a few weeks, a few months or a few years since you deployed your CRM system there is still the possibility that it is not driving the best returns. This is probably due to the fact that …

In the year 2020, it is undeniable that account-based marketing is the strategy at the top of every marketer’s mind. Its popularity has been gaining traction over the last few years and having a popularity uptick similar to the surge that “content marketing” had five years ago. As a result, companies that haven’t yet adopted …

Customer relationship management (CRM) is simply a piece of software used for managing all of your company’s relationships and interactions with customers and potential customers. However, a CRM is not a tool or software it's a behaviour. In fact, unless you're living alone on an island you are already managing relationships to some degree. The …

What is an ABM? Account-Based Marketing or ABM for short is simply a strategy that allows marketers to direct their marketing resources toward a specific set of targeted accounts. This means that instead of casting a wide net to catch leads, marketers work with sales to create a more customized strategy to target high-level prospects. …

Account-Based Marketing is the latest hot topic. Check out this video to understand the steps you need to take to successfully use this strategy in your marketing efforts. Video Transcript Hello, my name is D'Andre Davis-Taylor and I'm the marketing coordinator at MasterSolve. In this video I want to talk about ABM or Account Based …

Change is hard. We get stuck our ways thinking things are fine the way they are because everything is working. But are things working as well as they could be? In business contemplating a change can be even more nerve-racking because every move is a risk and a wrong move can result in a loss …

It’s Valentine’s Day and love is in the air. It’s the perfect time to make a love connection of your own; between your sales team and your CRM that is. Sales teams are “people” people. They crave human interaction and have little interest in most software. As a result, getting them on board with your …

What is Marketing Automation and Why Is It Important? Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media posts on multiple platforms or even sending out email blasts to leads. These activities are time-consuming, and marketers may have other …

In recent years, pipelines have come front and center becoming essential tools in the sales process and in many cases serving as the foundation on which a business’s success is built. Pipelines allow you to see exactly where each of your leads are in the pipeline as they move through the sales process. Further to …

Social media is a behemoth. For many people, it has become an essential part of their everyday lives providing people with everything from news, entertainment, shopping and much more. With over 40% of the world’s population now on social media, it is more important than ever for businesses to market through social media. In 2020 …

There is nothing more satisfying to a marketer than putting out a post and watching it soar; fantastic engagement, countless likes and hitting the social media jackpot…can anyone say VIRAL? Having consistent and quality social media output can be intimidating to many but once you have a robust strategy you can grow your social media …

Technology trends come and go but CRM is standing the test of time. CRM or customer relationship management is a powerful tool that has become an essential partner to sales teams everywhere. It helps sales reps stay on top of their customers by organizing and analyzing customer data. If you choose the right CRM platform …

Some things are just better together. Customer relationship management (CRM) and customer support software make a great couple. They complement each other, make the other’s job easier and work together toward a common goal. A powerful CRM platform coupled with intuitive customer support software will take your customer service and your customer satisfaction to the …

The new year is almost here and the ever-changing landscape of the internet is evolving once again. Similarly, social media is evolving. From new social platforms to changing behaviours, let’s take a look at some of the trends you can expect from social media in the coming year. Streamline Your Content The internet is overrun …

Customer support is essential to keeping your customer base happy and happy customers lead to a successful business. Build a top-notch customer support team by giving them the tools and training they need to succeed. Help them become the best they can possibly be by implementing these best practices: Help Desk Software Customer support is …

With billions of users worldwide, social media can be a great platform to share your message. But with so many users comes a lot of extra noise. So how do you rise above and grab your audience’s attention? Take a look at the above video to learn a few tips on keeping your brand’s message …

Email marketing is one of the cornerstones of every marketing plan. It is one of the most popular ways businesses use to reach out to their customers and keep them up to date. And with the number of worldwide email accounts worldwide predicted to climb to 4 billion in 2020, this winning strategy won’t be …

Email marketing will never die. It has been declared dead several times in the past even with Facebook’s Sheryl Sandberg famously predicting its end in 2010. But alas, the popularity of email prevails. With 5.6 billion active email accounts worldwide, 86% of professionals claiming they prefer to communicate by email and 91% of shoppers insisting …

Oftentimes people are confused about what sales and marketing do and how their roles differ from each other in an organization. Separately both marketing and sales do important work for businesses but sometimes the tasks they do can overlap. Distinguishing between sales and marketing can be confusing. At their core, they are both responsible for …

Take Our Kids to Work Day is an annual career exploration event, held every November, where Grade 9, Senior 1 and Secondary III students across Canada spend the day in the life of a working professional. On November 6th, 2019 we had Stephen's offspring Thomas come into the office and help out the marketing team …