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Cloud computing: Why should businesses do it in 2021?

By Jenny Jones | 5 January 2021

The recent digital transformation, which continues to gain momentum, would not be possible without cloud computing for business. Since the beginning of the pandemic, business leaders have had to quickly adapt to a new work reality involving teleworking and systems dedicated to online communications. For many companies, remote work has become a crucial model to…

Should Chatbots Be a Part of Your Brand Strategy?

By Stephen Lavoie | 10 December 2020

It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing costs.  Moreover, chatbots are no longer simple, limited programs unable to understand human behaviour. With the rise of artificial intelligence (AI), they are quickly evolving into highly sophisticated conversation systems.  As the world embraces this technology, there are several questions to…

Customer Relationship Management (CRM) and CX: What’s the difference?

By Jenny Jones | 12 November 2020

It’s no secret that keeping customers happy is the key to any successful business. But as new technologies empower customers in their decision-making and transform how they interact with brands, you’ll need more than competitive pricing and quality products to gain their loyalty. In today’s world, it’s all about customer experience (CX). A 2018 study…

MasterSolve’s Rebrand Story

By Jenny Jones | 20 October 2020

Our team is excited to announce the unveiling of our new brand image. As a company, we have innovated, evolved, and grown a lot since our founding in 2015. It was time for our brand identity to do the same.  We have carefully considered each aspect of our new identity to ensure it aligns with…

Tips for Building a Great Customer Success Team

By Dallin Verdonk | 22 June 2020

There is a trend of buyers seeking out more customer-centric companies to buy from. Consumers want vendors that, hold values similar to their own and proactively solve their problems.

The Formula For Customer Success

By D'Andre Davis-Taylor | 24 May 2020 |

Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead of addressing your customers reactively, businesses should think more long-term by being proactive. Help Achieve The Customers Goals In other words, instead of just answering emails, phone calls, and complaints…

Here Are 5 Reasons To Consider A CRM

By Stephen Lavoie | 21 May 2020

The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. But their needs should be the central focus of your business. What is CRM? A customer relationship management tool or CRM is centered around the customer. It stores organize and analyzes customer data…

Get Into The Clouds With SugarCloud!

By Stephen Lavoie | 23 January 2019

Our SugarCRM customers have been floating on cloud 9 but now Sugar is getting into the clouds! SugarCloud is Sugar’s software-as-a-service (SaaS) option. It provides the same data management services with quick easy implementation with consistent maintenance and updates. Fast and Easy CRM Integration Most importantly, SugarCloud provides fast and easy CRM integration. You will…