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Tips for Building a Great Customer Success Team

By Dallin Verdonk | 22 June 2020

There is a trend of buyers seeking out more customer-centric companies to buy from. Consumers want vendors that, hold values similar to their own and proactively solve their problems.

Renewing With Your CRM Vendor

By Stephen Lavoie | 18 June 2020

Not every CRM is created equal, and it is important that any vendor attempting to sell you something focuses on what you need rather than pushing everything and anything that they want onto you. Every month thousands of global organizations renew their CRM licenses and before you renew, first consider if your CRM vendor is…

Build An Inbound Marketing Strategy In 24 Hours

By D'Andre Davis-Taylor | 2 June 2020

Do you feel like you’ve done everything right but you still aren’t getting the marketing results you were hoping for? Are you finding it difficult to achieve your marketing goals? Don’t worry, you are not alone. But the sentiment is actually quite common with many executives who identify a lack of an effective strategy as…

The Formula For Customer Success

By D'Andre Davis-Taylor | 24 May 2020 |

Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead of addressing your customers reactively, businesses should think more long-term by being proactive. Help Achieve The Customers Goals In other words, instead of just answering emails, phone calls, and complaints…

SugarCRM Elite Partner Spotlight For 2020

By Stephen Lavoie | 28 April 2020

SugarCRM features a program throughout the year called “partner spotlight” where for two weeks one SugarCRM partner is given time to shine. Therefore, the selected SugarCRM Elite Implementation Partner can show off the newest content of their choices. For example, a whitepaper, a case study, a blog post, or an upcoming event. In addition, MasterSolve…

Working Remotely in Emergency Situations

By D'Andre Davis-Taylor | 22 April 2020

The transition for MasterSolve to shift from an office-based culture to a remote work environment was largely turn-key. In this video, we decided to share 5 ways we were able to make working from home in a pandemic as seamless as possible Digital Communications As an example, at MasterSolve we use Whereby & Zoom to…

SugarCRM 4 Pillars: More Marketing Fluff?

By D'Andre Davis-Taylor | 14 April 2020

Last summer SugarCRM rolled out their 3 pillars. These were to be the core tenets upon which they would build their value proposition and differentiation. Recently these pillars were updated to include a 4th pillar “lifetime commitment to customers”. It has long been thought that Customer Relationship Management (CRM) is dying and on it’s way…

CRM Adoption Tips To Stay On Course After Deployment

By Chris Cassity | 5 April 2020

User-adoption is the most vital piece in any new software deployment. Whether it has been a few days, a few weeks, a few months or, a few years since you deployed your CRM system there is still the possibility that it is not driving the best returns. As a result, your CRM is not being…

What is Marketing Automation?

By Stephen Lavoie | 6 February 2020

Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media posts on multiple platforms or even sending out email blasts to leads. These activities are time-consuming, and marketers may have other priorities than just solely completing these tedious tasks. But…

CRM Pipeline Practices to Improve Sales

By D'Andre Davis-Taylor | 4 February 2020

In recent years, CRM pipelines have come front and center becoming essential tools in the sales process and in many cases serving as the foundation on which a business’s success is built. CRM Pipelines allow you to see exactly where each of your leads are in the pipeline as they move through the sales process.…