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The Importance of Customer Experience in Brand Differentiation

By Jenny Jones | 13 January 2021

The past year has certainly been an eye-opener for companies on the importance of customer experience (CX). While customer journeys grow in complexity, customer expectations have never been higher. Today’s customers, empowered with technology, expect efficient, convenient and personalized interactions across every channel. Brand loyalty is no longer based on price and the quality of…

Lead Scoring: A Prospect’s Journey from MQL to SQL

By D'Andre Davis-Taylor | 12 January 2021

When it comes to tracking the effectiveness of your marketing activity, nothing gives you more information than a well thought out lead scoring process. Lead scoring helps your sales and marketing departments identify which leads have the potential to be transitioned from marketing qualified leads (MQLs) into sales qualified leads (SQLs). If your sales team…

Cloud computing: Why should businesses do it in 2021?

By Jenny Jones | 5 January 2021

The recent digital transformation, which continues to gain momentum, would not be possible without cloud computing for business. Since the beginning of the pandemic, business leaders have had to quickly adapt to a new work reality involving teleworking and systems dedicated to online communications. For many companies, remote work has become a crucial model to…

Should Chatbots Be a Part of Your Brand Strategy?

By Stephen Lavoie | 10 December 2020

It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing costs.  Moreover, chatbots are no longer simple, limited programs unable to understand human behaviour. With the rise of artificial intelligence (AI), they are quickly evolving into highly sophisticated conversation systems.  As the world embraces this technology, there are several questions to…

6 Customer Success Metrics to Focus on in 2021

By Jenny Jones | 23 November 2020

As face-to-face customer interactions become increasingly rare, it’s important to stay connected with your customers and put all the right tools and processes in place to ensure customer success. By keeping an eye on your customer success metrics, you allow your organization to gain valuable insight to maintain profitable, long-lasting relationships with your customers.  What…

Customer Relationship Management (CRM) and CX: What’s the difference?

By Jenny Jones | 12 November 2020

It’s no secret that keeping customers happy is the key to any successful business. But as new technologies empower customers in their decision-making and transform how they interact with brands, you’ll need more than competitive pricing and quality products to gain their loyalty. In today’s world, it’s all about customer experience (CX). A 2018 study…

MasterSolve’s Rebrand Story

By Jenny Jones | 20 October 2020

Our team is excited to announce the unveiling of our new brand image. As a company, we have innovated, evolved, and grown a lot since our founding in 2015. It was time for our brand identity to do the same.  We have carefully considered each aspect of our new identity to ensure it aligns with…

Marketing Tips From The Sharpest Minds in History

By D'Andre Davis-Taylor | 2 July 2020

Marketing has the power to revolutionize companies everywhere and has become an essential part of the modern-day business. But it has changed the way we see consumers and the way that we interact with them. Today, every marketer is looking for the next big thing, the next great strategy, the next money maker. However, in…

Tips for Building a Great Customer Success Team

By Dallin Verdonk | 22 June 2020

There is a trend of buyers seeking out more customer-centric companies to buy from. Consumers want vendors that, hold values similar to their own and proactively solve their problems.

Renewing With Your CRM Vendor

By Stephen Lavoie | 18 June 2020

Not every CRM is created equal, and it is important that any vendor attempting to sell you something focuses on what you need rather than pushing everything and anything that they want onto you. Every month thousands of global organizations renew their CRM licenses and before you renew, first consider if your CRM vendor is…