“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
This webinar was originally presented at Practically Genius, a Formstack event. The video showcases what your property management resident portal could look like with Salesforce and Formstack.
Technology is an essential building block for any customer experience strategy. Unfortunately, technology can often feel like a roadblock to productivity when internal tools don’t
It’s not enough just to create a customer experience strategy; you need to put it to use to reap the benefits. Use this guide to gain organizational moment to improve and optimize your customer experience strategy
Karpel Solutions is a business and government solutions provider. They use Sugar Sell and Sugar Market to provide IT services and support. After working with MasterSolve, Karpel’s SugarCRM and Sugar Market platforms now sync more effectively and their marketing team is able to create flawless marketing assets with ease.
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
This video covers various content marketing quick tips. It shares how to create content your audience will care about and what you need to do
This webinar recording covers some of the email marketing trends that will be most popular in 2021. Key points: By allowing your end-users to create
ATCOM Business Technology Solutions uses Sugar Sell and Sugar Market to manage IT functions for a wide range of companies throughout North America. MasterSolve helped ATCOM develop an account-based marketing campaign within their marketing automation system to help diversify their marketing strategy.
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing
Marketing has the power to revolutionize companies everywhere and has become an essential part of the modern-day business. But it has changed the way we
