Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.

Videos

Content Marketing Tips

 This video covers various content marketing quick tips. It shares how to create content your audience will care about and what you need to

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Videos

Email Marketing Trends for 2021

This webinar recording covers some of the email marketing trends that will be most popular in 2021. Key points: By allowing your end-users to create

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Customer Success Story

Karpel Solutions Inc.

Karpel Solutions is a business and government solutions provider. They help clients achieve strategic goals by providing IT services and support, custom software development, and criminal case management software.

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Blog

Should Chatbots Be a Part of Your Brand Strategy?

It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing

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Blog

The Essentials of Inbound Marketing

The landscape of marketing is changing. It’s becoming more essential and customer-centered as marketers increasingly turn to Inbound Marketing. It is cheaper than most traditional

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