Our Services

We combine industry best practices and the right technology standards to implement Sales and Marketing solutions that deliver value to your organization.
When you train employees to develop their skills, you increase the likelihood of retention, the productivity of their labor and their overall value to your company.
Having an integrated CRM solution provides you with a centralized view of all your customer information which will be consistent across all systems and departments.
Business Users expect their CRM and Marketing Automation solutions to work and issues to be resolved immediately. Can your support team alone provide this? Is it cost effective? …Or is there a better way.
Marketing Automation provides the tools organizations need to get the right messages, to the right people, at the right time. Helping your organization to create meaningful relationships with your audiences, and measure your marketing success with ease.
We will help your organization define a set of steps that lead to a predictable outcome – efficiency and consistency.

Want to accelerate change for your business?

Get in touch with us and see how we can help you.

Our Methodology


We will take a proactive approach to understand your user groups and how their daily tasks can be improved with a CRM system. 

Solution Design

We will design a solution architecture that will fulfill your requirements and allow your organization to grow without running into roadblocks.


We will work with your team through the implementation process to make sure all requirements are being met and all functionality is working properly. 


We will work with your team to make sure system users actively adopt your CRM as well as help to train those users.

Our Valued Partners

Official PandaDoc Partner
Intuit Quickbooks
SugarCRM Partner
Act-On Partner
Higher Logic Partner
Salesforce.com Partner
InsideView Partner
Microsoft Dynamics
Tenfold Partner
Docu-Sign Partner
inContact Partner
Trustsphere Partner
Accusoft PArtner
Sugar Outfitters

Our Team

Our Team is a dedicated group of Technology experts with experience managing Sales and Marketing technology solutions.
All team members are trained internally and all have experience with leading CRM’s and Marketing Automation solutions.

Adrian Boerstra
Co-Founder & CEO

Adrian Boerstra

Adrian has led hundreds of CRM Implementations over the past 10 years and is adept at translating business objectives into technology solutions.
Chris Cassity
Co-Founder & CTO

Chris Cassity

Experienced in business analysis, software development, solution architecture, implementation & integration.
Stephen Lavoie
Chief Marketing Officer

Stephen Lavoie

Building strategies and creating content that is engaging, informative and actionable.
Laura Dolphin
Implementation Manager

Laura Dolphin

Responsible for aligning current state, future requirements and technical aspects to demonstrate how CRM functionality can be leveraged to achieve positive business outcomes.
Francois Allard
Regional Sales Director - Eastern Canada

Francois Allard

Hasan Ghazzawi
Senior Developer

Hasan Ghazzawi

Hasan is a certified SugarCRM developer that is passionate about building new things.
Sales Administration

Melissa Andresen

Melissa brings over 10 years of customer service experience to MasterSolve and our customers.
Dallin Verdonk
Customer Service Manager

Dallin Verdonk

Dallin makes people happy unless he is feeling angsty, then he makes people happy in an angsty kind of way.
Marketing Consultant

Caleigh Bacchus

Content Writer, Story Editor, Marketing and Communications Professional Content Writer and Story Editor.
Ken McCartney
Senior Consultant

Ken McCartney

Crafting solutions for business problems using CRM and modern web development practices.

Want to accelerate change for your business?

Get in touch with us and see how we can help you.

Riva and MasterSolve Partnership