Within the last few weeks, the world has changed drastically, and business owners around the planet have had serious decisions to make about how to safely go about daily life. SaaS (software-as-a-service) and cloud-based work solutions are a must. If you have employees that can work remotely, let them.  The transition for MasterSolve to shift …

In the year 2020, it is undeniable that account-based marketing is the strategy at the top of every marketer’s mind. Its popularity has been gaining traction over the last few years and having a popularity uptick similar to the surge that “content marketing” had five years ago. As a result, companies that haven’t yet adopted …

Customer relationship management (CRM) is simply a piece of software used for managing all of your company’s relationships and interactions with customers and potential customers. However, a CRM is not a tool or software it's a behaviour. In fact, unless you're living alone on an island you are already managing relationships to some degree. The …

What is an ABM? Account-Based Marketing or ABM for short is simply a strategy that allows marketers to direct their marketing resources toward a specific set of targeted accounts. This means that instead of casting a wide net to catch leads, marketers work with sales to create a more customized strategy to target high-level prospects. …

Welcome to the monthly themes for March here at MasterSolve. This month will be covering Why You Need A CRM & Social Media Marketing. Throughout this month we will be providing you with informative content on these topics through the MasterSolve Twitter, LinkedIn and Facebook profiles as well as our monthly newsletter. Below is a …

The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. Their needs should be the central focus of your business. As it suggests in the name, a customer relationship management tool or CRM is centred around the customer. It stores, organizes and analyzes …