The landscape of marketing is changing. It’s becoming more innovative and customer-centred as marketers increasingly turn to Inbound Marketing. It is cheaper than most traditional marketing methods and marketers report that it is four times more effective. These tactics are also easily deployed through the digital landscape where most customers now prefer to shop. Inbound …

Not every CRM is created equal, and it is important that any vendor attempting to sell you something focuses on what you need rather than pushing everything and anything that they want onto you. Every month thousands of global organizations renew their CRM licenses and before you renew, first consider if your vendor is working …

Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead of addressing your customers reactively, businesses should think more long-term by being proactive. In other words, instead of just answering emails, phone calls and complaints you should become your customers’ …

The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. Their needs should be the central focus of your business. As it suggests in the name, a customer relationship management tool or CRM is centred around the customer. It stores, organizes and analyzes …

There is a school of thought surrounding customers and what they want from a company. It’s called Customer Success. Rather than focusing on metrics like how many deals you close and how many calls you make instead focus on developing, maintaining, and strengthening relations with your customers to keep customers engaged with your brand. With …

With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing are not enough. Gone are the days where you could just rely on annual contracts to lock in your customers, now you need more to sustain growth. But how does …