The modern Customer Relationship Management (CRM) System is becoming increasingly more prominent in today’s workforce. It stores and analyzes your data providing you with insights into your next steps so that you always put your client first. To do this, remember that a CRM isn’t just a tool for the sales team, it needs to …

In the past marketing technology was looked at as a quick fix solution. However, a quick fix can never solve all of your problems and provide you with sustainable work solutions. Rather, a marketing solution will be much more successful if it is incorporated into the way you work, instead of as a quick fix. …

A Customer Relationship Management (CRM) solution has become an essential tool in the business toolkit. It can accelerate your sales and cement your relationship with customers. So, why hasn’t your sales team jumped in feet first? Most CRM projects fail because of an issue in organizational structure instead of a technological failure. A CRM is …

Strategic Acquisition Positions MasterSolve for Next Phase TORONTO, March 1, 2019 / MasterSolve, Inc announced today that it has acquired CRM Plus, with this acquisition, MasterSolve broadens its Customer Relationship Management (CRM) services to include support and integration for Act! and further strengthens our presence in Quebec and eastern Canada including French support.  Based in Montreal, CRM …

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals. Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Members might pay dues so they could gain education at tradeshows or access a …

Our SugarCRM customers have been floating on cloud 9 but now Sugar is getting into the clouds! SugarCloud is Sugar’s software-as-a-service (SaaS) option. It provides the same data management services with quick easy implementation with consistent maintenance and updates. SugarCloud provides fast and easy CRM integration. You will be up and running in minutes and …

The point of customer success is to increase your customer’s satisfaction thereby increasing both your customer retention and revenue. In order to do this, you need to have several departments working in unison i.e. marketing, sales, support, and training.

We’ve all heard of ‘Happy wife, happy life’ right? Well, a happy customer will keep you from going under! But seriously, did you know that you could give your customers a better support experience while still saving money? It may sound too good to be true but there is software available that achieves both goals …

Content marketing drives brand awareness in a variety of ways and the proof is in the pudding. Research shows that 80% of people enjoy learning about brands by consuming content and generating content returns 3X more leads for every dollar spent. However, despite the overwhelming research, there are still many who have failed to see …

Content is everywhere. From our social media feeds, to our inboxes to the websites we frequent. Even if we aren’t looking for it there is often content trying to capture our attention. So, how do we make our own content stand out in an over-saturated market? It’s all about knowing your customer and providing content …