This is a guide to the broadly accepted meanings of terms commonly used in the Marketing Automation realm; it’s intended to be a living document, so if you have questions or would like to suggest terms to be added please let us know. B Behavior-Based Marketing Automation: A system that triggers communications such as emails, …

Although there are a number of factors that affect your overall email performance, the basics start with design. In this video, three specific design details that make a huge difference are covered: HTML vs. text emails Reply-to address Personalization Video Transcript Hello my name is D'Andre Davis-Taylor and I'm the Marketing Coordinator at MasterSolve. In …

Every year SugarCRM hosts SugarConnection exclusively for Sugar customers and strategic partners in varying cities across the world. This event offers a unique opportunity to learn how to deploy Sugar’s rapidly-growing suite of customer experience solutions to increase revenue, deliver superior customer care and maximize loyalty. This year MasterSolve sponsored and attended both the San …

MasterSolve was recently profiled by Heather Mueller from SugarCRM for their ongoing series of SugarConnection sponsor interviews. You can read the interview below or on the SugarCRM blog. “It’s not enough to just choose a good solution. You also need a long-term partner to guide you through deployment and configurations.” Sugar’s growing network of project …

Artificial intelligence has been a fascination of science fiction nerds for many years, and it’s been typified in classic entertainment such as Star Wars, Star Trek, and even the Jetsons. As AI advances and as we explore it’s practical applications, certainly fear of an impending “Matrix-like” future occupies the minds of many. Many people understand …

With Riva’s upcoming Conversation Capture feature for Salesforce, large banks, insurance companies, and life sciences firms can automate email conversation tracking, enhance email compliance, improve customer engagement, and make team selling more efficient. Do you find that important email conversations are missing in Salesforce? With heavy workloads and countless emails being sent and received each …