User adoption is at the core of Customer Relationship Management success. When it comes to implementing a new CRM system, the number one cause of setbacks and failures is user adoption. Whether you are a business owner, IT manager, CRM manager or the like, whoever is in charge of CRM implementation at your company will …

Riva and MasterSolve are excited to announce a newly-minted partnership This partnership allows MasterSolve’s CRM clients to incorporate Riva’s powerful CRM and email integration solution to solve complex CRM sync challenges for Office 365, Exchange, G Suite, and IBM Notes/Domino. Riva breaks through the integration barriers holding organizations back from seeing a true 360-degree view of …

My favorite stores have always been the ones that know me best. The clothing stores who send me a discount code when they notice I haven’t shopped in a while or my favorite takeout place that already knows my name and my usual order before they even pick up the phone. Even down to my …

We have all heard the saying ‘Content is Key.’ It is a motto that most marketers live by churning out monthly, weekly or even daily content. But what if I told you that saying is useless on its own? When we define content marketing it should not be about the quantity of produced content. Posting …

The Integrated Solution Will be Available through SugarCRM Elite Reseller Mastersolve PRESS RELEASE  UPDATED: OCT 10, 2018 LAS VEGAS, October 10, 2018 (Newswire.com) - Aavaz – a provider telephony applications for call center environments – today announced the commercial release of its Contact Center SMS Accelerator, which allows Sugar users to text individuals as well as groups from …

Imagine how much easier it would be to work when every department is interconnected. You have all of their data and information right at your fingertips, allowing you to make informed decisions faster than you would before. A Customer Relationship Management system, or CRM for short allows you to do just this. It helps you …

The internet is the perfect first date for companies and customers. Customers will visit your website, check you out, see what you’re all about and figure out if they should make the commitment to buy. 77% of adults go onto the internet every day and 26% are constantly online. As a result, it is imperative …

Whether content should be gated or not is one of the biggest debates that has been raging for years in the marketing community. Should you ask for simple contact information in exchange for the content you are offering? Contact information like the visitor’s name, email address, and phone number. While the argument for whether you …

Most people still believe that the internet is a good thing. It makes our lives easier and it is rapidly evolving all the time to become even more useful and self-sufficient. Enter Artificial Intelligence, or AI for short. This is machine intelligence, which is an application of cognitive functions. This allows the computers or machines …

It finally happened. Mobile use has been on the rise for years, in 2016, internet use on mobile devices finally surpassed usage on the desktop. On average, a user will spend 87 hours/month on the internet on their mobile devices while they spend 34 hours/month on the internet on their desktops. So, what does this …