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Optimize Your Finserv CRM
Digitize End-to-End Banking
Clients expect you to bring the bank to them—they want to make deposits, review their statements, and even apply for loans without physically entering a bank. Likewise, bank personnel expect to have the same seamless experience on the back-end.
Our team can help set up an end-to-end digital experience across all BUs and channels to make sure both your clients and employees can bank from anywhere and from any device.
Reduce Credit Loss
Due to the COVID-19 pandemic, the entire world has seen unprecedented credit loss. Banks will deal with credit loss at every angle—from families that can’t pay their mortgage to businesses that can’t afford to pay their employees.
Our team can help you reduce your credit loss by:
- Implementing automations that expedite credit processing
- Setting up dashboards that provide real-time credit portfolio analytics and cost-to-income ratios
Keep Data Secure & Remain Compliant
We only work with CRM systems that can meet the rigorous data security requirements in the financial services industry.
To enhance data security, our team will establish user-based permissions sets to ensure only the people who are authorized to view sensitive information can view it.
Mitigate Clients’ Financial Stress
The COVID-19 pandemic has increased financial stressors for many people and businesses. You must help clients navigate their options and provide empathy when they face financial hardships.
Our team will optimize your CRM so you can do things like:
- Automatically process loan deferment or forgiveness requests
- Automatically route a client to the representative that is best fit to handle their questions
- Set up a knowledge base so your clients can perform self-service for immediate help
Optimize the Claims Process
Your field claims adjusters make up a large part of your workforce, so optimizing their workload is critical if you want to save time and improve productivity.
Our team can set up field service applications to help you optimize claims assignments based on adjuster location, availability, and experience. In addition, use data and automation to personalize the claims intake journey for all of your policyholders.
Improve Policyholder Experiences
Providing an excellent end-to-end experience for policyholders is one of the biggest differentiators in the insurance industry. They expect to have a digitized, seamless experience whether they are changing their policy, submitting a claim, or waiting on updates.
We will set up your CRM so that when a policyholder requests help, your representatives will find on a single screen:
- Which policies they have
- Outstanding claims or issues they have
- Communication history that policyholder has with the organization
When armed with this information and with access to an internal knowledge base, your reps should be able to quickly and accurately address issues and provide the next steps.
Adhere to Compliance Regulations
One of your primary concerns is remaining in compliance with insurance industry regulations. Not only can breaches be costly, but they can also create irreparable damage to your brand. Therefore, we only partner with CRM systems that meet the insurance industry’s security compliance standards, including KYC standards and AML anti-corruption practices.
In addition, we can create user-based permissions sets to ensure only the people who are authorized to view sensitive information can view it.
Manage & Empower Financial Advisors
Your financial advisors are busy juggling multiple tasks, interacting with clients, and staying up-to-date on regulatory changes. To help them deliver personalized advice at scale, you need specific automations and dashboards in place.
By making enhancements to your CRM, our team will help you:
- Quickly review financial advisor goals, productivity, and compensation
- Provide logistical support to advisors so that they can build their book of business
- Turn client data into actionable insights for your advisors
- Streamline processes like KYC, AML, and client onboarding using automation
Proactive Security & Regulatory Compliance
One of your primary concerns is remaining compliant with SEC and FINRA standards. Not only can breaches be costly, but they can also create irreparable damage to your brand.
Our team will set up automations that allow you to:
- Ensure compliant communications for advisors and clients across various channels
- Create, deliver, and document new disclosures
- Deliver and record documents safely
- Include disclosure and relationship summary information with each communication
Build Client Trust with Personalized Journeys
Building client trust is a cornerstone of financial advisor success. When financial advisors are able to hyper-personalized their communications with clients, their clients will invest more money and refer more friends.
Our team will help you set up custom views, marketing automation, and more so that your advisors can provide a personalized journey to all clients.
Streamline Digital Lending for Borrowers
As younger generations join the housing market, your borrowers will increasingly expect an end-to-end digital experience. They should be able to submit applications, get credit scores, sign documents, and make payments without leaving their house.
Our team can help set up an end-to-end digital lending experience to ensure your borrowers have a seamless digital experience.
Meet Security Data Standards
Because of the large amount of sensitive client data shared throughout the entire loan process, mortgage companies must comply with various data security regulations. Not only are security breaches costly, but they can also create irreparable damage to your brand.
We partner with CRM systems that meet industry and state data privacy laws and standards. In addition, we can create user-based permissions sets to ensure only the people who are authorized to view sensitive information can view it.
Improve the Broker Experience
Brokers spend the majority of their day performing manual tasks like reviewing loan applications and sorting through paperwork. Just like borrowers, your brokers are now seeking a more automated and digitized process.
One way our team can help is by integrating your LOS or POS tool directly into your CRM so that brokers can quickly determine loan eligibility. We will also set up automations like sending and storing legal documents and prioritizing lead outreach so your brokers can work more efficiently and effectively.
Easily Identify Refinancing Opportunities
Your ability to find and attract mortgage clients is critical to your success. Your CRM should be doing most of this work for you.
Our team will set up your CRM to automatically scan current databases and suggest possible refinancing opportunities. This will help you brokers prioritize lead outreach and spend time with those most likely to convert.
Client Success Stories
We have a proven history of helping technology companies optimize their CRM systems. But don’t just take it from us, see what some of our clients have to say.
Software Company Removes Silos & Improves Data Management With Salesforce Migration
A Toronto-based security software company was using a CRM system and associated technology stack that did not fit their needs or integrate with each other. This led to poor data management, departmental silos, and process inefficiencies.
Marketing Agency Saves Over $130,000 Per Year After CRM Optimization
A Toronto-based marketing agency increased user adoption to 80% and reduced operational costs by over $130,000 per year with MasterSolve’s CRM Optimization services.
SiteLock, LLC
SiteLock is a high-tech security company that uses Sugar Sell and Sugar Market. After working with MasterSolve, SiteLock was able to migrate 300+ users, 7 million accounts & contacts, and 14 million subscribers from their legacy CRM.
Financial Services Content
We have published a library of content to help you overcome financial services-specific pain points. See our highlighted resources below.
How to Define a Pipeline Strategy for Financial Services Using CRM Software
With more and more organizations investing heavily in online services, AI-driven technologies, and self-service digital solutions,