“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
When a fresh leader is elected to a municipal business office, county or perhaps state
A Toronto-based security software company was using a CRM system and associated technology stack that did not fit their needs or integrate with each other. This led to poor data management, departmental silos, and process inefficiencies.
A Toronto-based marketing agency increased user adoption to 80% and reduced operational costs by over $130,000 per year with MasterSolve’s CRM Optimization services.
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Technology is an essential building block for any customer experience strategy. Unfortunately, technology can often
The quality and accuracy of your customer data can make or break your customer experience.
Customer experience is one of the most impactful competitive advantages you can have and it’s