In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail.

Key points:

  • Company leadership plays a crucial role in turning employees into CRM users
  • Proper workflows are necessary and will be your CRM end users best friend
  • Integrating your CRM with other tools gives users a 360 view of customers

Is your organization ready to implement a new CRM?