Oftentimes people are confused about what sales and marketing do and how their roles differ from each other in an organization. Separately both marketing and sales do important work for businesses but sometimes the tasks they do can overlap.

Sales & Marketing

Distinguishing between sales and marketing can be confusing. At their core, they are both responsible for generating revenue for your company. So, what’s the difference?

Sales and marketing are not the same but rather members of the same family. Not like distant cousins thrice removed but brothers, similar but different and always working together toward the same goal.

“Marketing” is defined as the process or technique of promoting, selling, and distributing a product or service. On the other hand, “sales” is defined as operations or activities that lead to the selling of your goods and services.

Let’s look at how these compare and contrast.

How Do You Compare Sales & Marketing?

One thing both roles can relate to the use of customer relationship management (CRM) software to improve their work.

Aligning

It is not only important that you have two distinct sales and marketing teams, but it is vital that they align! The easiest way to do that is to get everyone working together on the same platform. That’s where a comprehensive Customer Relationship Management (CRM) platform comes in handy.

CRM software has several tools that benefit both the marketing and sales departments:

CRM Marketing Tools CRM Sales Tools
Conversion rate tools
SEO tools
Project management tools
Data reporting
Content creation tools
Meetings tool
Documents tools
Invoicing tools
Email management
Order management tools

An intuitive CRM system will help your sales and marketing teams work together more efficiently. It will keep prospects organized, share data between the teams, and help them to interact more easily while working toward their goals.  

If you want to learn how more about how CRM systems can help your Sales and Marketing efforts contact one of our CRM experts!