“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Having and using a CRM does not mean that your organization is customer-centric. In order to be customer-centric, an organization must transform the way it
If your organization is thinking of investing in your first CRM or planning to move to a new one, it’s essential to weigh the benefits
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
This video covers various content marketing quick tips. It shares how to create content your audience will care about and what you need to do
This webinar recording covers some of the email marketing trends that will be most popular in 2021. Key points: By allowing your end-users to create
In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays
This month thousands of global organizations will be renewing their CRM licenses. In this recorded webinar, we discuss what questions you should ask before renewing
Karpel Solutions is a business and government solutions provider. They help clients achieve strategic goals by providing IT services and support, custom software development, and criminal case management software.
GN Thermoforming Equipment, based in Chester, Nova Scotia, Canada, is a leading manufacturer of roll-fed thermoformers for the production of high-quality plastic packaging.
Elliott Matsuura Canada Inc. is a value-added supplier of quality machine tools for metal cutting and fabrication.
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