Turn the Light On Blog
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
MasterSolve Inc. Appoints David Rice as New President
ST. LOUIS, Missouri, August 31, 2021—MasterSolve Inc., a CRM and cloud consulting firm, announced today
Process Maturity Self-Assessment: Are You Ready For A New CRM?
When setting out to buy your first CRM or upgrade to a more robust CRM
5 Customer Relationship Management Trends That Are Relevant to Sales Teams in 2021
Still looking for the perfect Customer Relation Management (CRM) tool for sales management? It can
How to Automate Property Management Workflows
If you work in the real estate industry, the chances are that you’re using a
Poor Data Quality Leads To Poor Customer Experiences [eBook]
Organizations leverage data to enhance their customer experiences. Good quality data is used to guide
How To Create Memorable Customer Experiences [eBook]
Memorable customer experiences do not happen by luck. Think about an outstanding customer experience you
5 Tips For Successful CRM End-User Training
The success of a CRM implementation depends greatly on how well end-users are trained and
Develop A CX Strategy With These 6 Steps
Customer experience is the most significant competitive advantage you can have as an organization. Without
4 Technologies That Improve Customer Experience
Technology plays a critical role in optimizing customer experience (CX). This is important because organizations